Welcome to another exciting edition of the weekly newsletter bringing you all of the latest goings-on from around the club.
Enjoy the read!
|
If you can’t measure it, you can’t manage it
I like Peter Drucker’s famous quote - “If you can’t measure it, you can’t manage it”. Well, I can tell you that one of our metrics for measuring the weekly flow of traffic at the golf club is in the form of comparing the ratio of how many golfers we see compared to how many deer. This past week, the four-legged visitors outnumbered the two-legged variety by about 60 to 1 but I’m happy to see the balance has been restored now and the course shows little sign of a record February rainfall.
Our Ladies group coaching on Thursday befuddled them quite a bit and the deer seemed quite put out at our audacity in using their communal area to hit golf balls - How dare we!
|
Winter Alliances
Little Aston this week hosted the first of the Winter Alliances for 2020 and was the first one with Katie in the role of Staffordshire PGA Secretary. We had a full field of 26 teams and the golf club looked after us very well with the course in amazing condition. We’re collating a database of players who wish to play these events and we have a few young Assistant Pro’s in the County who would like to play but don’t always have a team, including from the new JCB Golf and Country Club.
If you’d like to play in any of these events and are happy to fill in a team if need be, please let us know.
|
Studio refurbishment
Fortunately, we were kept very busy at the club with lots of golfers utilising our indoor services for fittings, lessons and re-grips - remember the FREE grip promotion at the moment - a FREE grip with a set of the Golf Pride ALIGN grips.
Come and have a look at the various options.
Putter grips are have also evolved a lot these days and we have one of every model of Odyssey Stroke Lab putter in stock, that’s over 40 models, with a variety of grips as well. As part of our Studio refurbishment, we are adding a very clever piece of kit which analyses your stroke and is equipped with nine measurement sensors and five calibration sensors.
The measurement sensors are 3 magnetometers, 3 gyroscopes and 3 accelerometers and the calibration sensors are 3 thermometers, a barometer and a hygrometer - so there’s no hiding from that thing!! This should be in place in 3 weeks time to coincide with the 2nd stage of our studio refurb. Here are some pictures from our first stage, thanks to Sean Nelson for fixing all 308 hooks in place for the shafts!
|
If you haven’t seen the studio before, or you’d like to take a peek of what we’ve done - feel free to pop up and have a look, even if we’re using it, you can still have a look around.
|
Second hand clubs
Our second hand clubs are displayed upstairs but we’ve greatly reduced the number of them recently as we’ve teamed up with a re-seller who is moving them on for us. So, if you have any clubs to trade-in or sell, let us have them and we’ll get you a quote within a few hours. We still have plenty of ex-demo clubs on sale and are adding to them all the time PLUS we now have access to a wider range of quality second hand gear, if you have a specific request just let us know.
|
Titleist SM8 Vokey Wedges
This week sees the launch of the much anticipated new SM8 Titleist Vokey wedges. We’ve been helping members choose the right models for a few weeks now and there are a few options of bounce and grind to decide upon. This is where custom fitting and coaching go hand-in-hand. A golfer who digs into the turf would benefit from a wider sole with more bounce - which is the term for how high the leading edge sits off the ground, reducing digging in.
|
|
Personally however, I would rather adjust the player’s technique to help them as it’s a very easy fix and then use the wedge design to help them further from there on. Good wedge players don’t have to hit good shots as they utilise a very wide, shallow impact area meaning the clubs is skimming across the surface for a long period. Poor wedge players on the other hand, have to hit perfect shots as they play with a narrow, steeper impact area with the club digging in. Phenomenal players can be seen fighting with this at times and famous cases include Hunter Mahan on the last hole of the Ryder Cup at Celtic Manor, Jordan Spieth on the 12th hole of the Masters, Tiger Woods who many thought had the ‘yips’ and Rory McIlroy in recent weeks. It’s that important to get the bottom of your swing wider and shallower with wedges. If you need some help, myself and Mike will be hosting some wedge seminars in the coming weeks and probably a full swing education seminar as well. I often say that coaching is a case of getting people to do the opposite of what they believe should happen so this could be very useful for you all.
Click here if you’re interested in one of the events and we’ll get back to you with some dates and times.
|
‘Drive for show, putt for dough’. No doubt you have heard this one a few times before but considering putting equates to between 30 to 50% of our shots on the course, it also has a large element of truth in it. |
| Odyssey Stroke Lab Triple Track putters |
|
There's some clever technology out there to help you putt better. For example, Odyssey has taken the Triple Track Alignment from the ERC Soft golf ball and combined it with their Stroke Lab shaft to create this stunning range of putters. |
If you're someone who struggles to line up correctly on the greens, come and try Odyssey's Triple Track putters at Brocton Hall Golf Club. Better putting might just be around the corner. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|